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Record Nr. |
UNINA9910788316103321 |
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Autore |
Pace Richard <1956-> |
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Titolo |
Amazon town tv [[electronic resource] ] : an audience ethnography in Gurupa, Brazil / / by Richard Pace and Brian P. Hinote |
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Pubbl/distr/stampa |
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Austin, : University of Texas Press, c2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (225 p.) |
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Collana |
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Joe R. and Teresa Lozano Long series in Latin American and Latino art and culture |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Ethnology - Brazil - Gurupa (Para) |
Television and culture - Brazil - Gurupa (Para) |
Television and families - Brazil - Gurupa (Para) |
Television in popular culture - History |
Social change - Brazil - Brazil - Gurupa (Para) |
Gurupa (Para), Brazil) Social life and customs |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Preface""; ""1. Cross-Cultural Television Studies""; ""2. Brazilian Television""; ""3. The Setting""; ""4. The Arrival of Television""; ""5. Heeding Interpellation""; ""6. Missing, Ignoring, and Resisting Interpellation""; ""7. Conclusion""; ""Notes""; ""References""; ""Index"" |
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Sommario/riassunto |
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In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers |
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change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews. |
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