1.

Record Nr.

UNINA9910788260903321

Autore

Rosen Rudolph A (Rudolph Albert), <1952->

Titolo

Money for the cause [[electronic resource] ] : a complete guide to event fundraising / / Rudolph A. Rosen ; fundraising art and illustrations by Katie Dobson Cundiff ; foreword by Andrew Sansom

Pubbl/distr/stampa

College Station, : Texas A&M University Press, 2012

ISBN

1-283-58433-6

9786613896780

1-60344-752-0

Edizione

[1st ed.]

Descrizione fisica

1 online resource (298 p.)

Collana

Conservation leadership series

Disciplina

658.15/224

658.15224

Soggetti

Charities - United States - Finance - Management

Fund raising - United States - Management

Nonprofit organizations - United States - Finance - Management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Why hold an event? -- The secret to successful event fundraising in good times and bad -- Organizing for success -- Learning the basics -- Event business plan -- Programs, policies, and procedures -- Negotiating agreements with service providers -- Creating the perfect setting -- Site selection, rooms, and setup -- Food service -- Entertainment and the master of ceremonies -- The mission and strategic speech making -- Publicity -- Donation acquisition -- Conducting the fundraising -- Tickets and other advance "sales" -- The live auction -- The silent auction -- Raffles and other moneymakers -- Putting it all together -- The big event -- Applying the rules and covering all the angles -- Laws, risks, and liabilities -- Tax matters -- Ethics and security -- Honing to a fine edge -- After the event -- Advanced techniques -- Where to go from here -- Nonprofit resources for nonprofits.

Sommario/riassunto

There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran



nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than 3 billion for environmental conservation. As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets a