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Record Nr. |
UNINA9910788048903321 |
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Autore |
Bjelskou Peter |
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Titolo |
Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
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Pubbl/distr/stampa |
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Lanham : , : Lexington Books, , [2015] |
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©2015 |
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ISBN |
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1-4985-0738-7 |
0-7391-8794-5 |
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Descrizione fisica |
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1 online resource (143 p.) |
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Collana |
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Critical studies in television |
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Disciplina |
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Soggetti |
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Product placement in mass media - Social aspects - United States |
Reality television programs - United States - History and criticism |
Branding (Marketing) - United States |
Television advertising - United States |
Television broadcasting - Social aspects - United States |
Women on television |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
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Sommario/riassunto |
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<span><span>This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to </span><span style=""font-style:italic;"">The Real Housewives</span><span>, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.</span></span> |
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