| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910787648603321 |
|
|
Autore |
Roam Dan |
|
|
Titolo |
The back of the napkin : solving problems and selling ideas with pictures / / Dan Roam |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London : , : Marshall Cavendish, , 2009 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (344 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Problem solving - Audio-visual aids |
Management - Audio-visual aids |
Visualization |
Creative ability in business |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Originally published: New York: Portfolio, 2008. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Part I: Introductions""; ""1. A Whole New Way of Looking at Business""; ""2. Which Problems, Which Pictures, and Who is?""; ""3. A Gamble We Can't Lose: The Four Steps of Visual Thinking""; ""Part II: Discovering Ideas""; ""4. No Thanks, Just Looking""; ""5. The Six Ways of Seeing""; ""6. The Squid: A Practical Lesson in Applied Imagination""; ""7. Frameworks for Showing""; ""Part III: Developing Ideas""; ""8. Showing and the Visual Thinking MBA"" |
""9. Who Are Our Customers? Pictures That Solve a Who/What Problem""""10. How Many are Buying? Pictures That Solve a How Much Problem""; ""11. Where is Our Business? Pictures That Solve a Where Problem""; ""12. When Can We Fix Things? Pictures That Solve a When Problem""; ""13. How Can We Improve Our Business? Pictures That Solve a How Problem""; ""14. Why Should We Even Bother? Pictures That Solve a Why Problem""; ""Part IV: Selling Ideas""; ""15. Everything I Know About Business I Learned in Show-and-Tell""; ""16. Drawing Conclusions""; ""Acknowledgments"" |
""Appendix A: The Science of Visual Thinking""""Appendix B: Resources for Visual Thinkers""; ""Index"" |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with |
|
|
|
|
|
|
|
|
|
|
pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply ""get"". Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, |
|
|
|
|
|
| |