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1. |
Record Nr. |
UNINA9910787524003321 |
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Autore |
Shields Vickie Rutledge |
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Titolo |
Measuring up [[electronic resource] ] : how advertising affects self-image / / Vickie Rutledge Shields with Dawn Heinecken |
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Pubbl/distr/stampa |
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Philadelphia, : University of Pennsylvania Press, c2002 |
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ISBN |
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Descrizione fisica |
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1 online resource (224 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Gender identity in mass media |
Advertising |
Semiotics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [187]-195) and index. |
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Nota di contenuto |
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Front matter -- Contents -- Preface -- 1. Theory And Method -- 2. Stereotypes And Body Parts: Advertising Content -- 3. What Do Ads Teach Us About Gender? -- 4. Signs Of The Times: A Semiotics Of Gender Ads -- 5. Weighing In And Measuring Up -- 6. Elizabeth's Story -- 7. Differences Within Gender: Manufacturing Distance -- 8. Interventions And Changes -- 9. Final Thoughts -- References -- Index -- Acknowledgments |
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Sommario/riassunto |
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The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are techno-enhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized |
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images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. |
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2. |
Record Nr. |
UNINA9910780934103321 |
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Titolo |
Dynamical aspects of nuclear fission [[electronic resource] ] : proceedings of the 6th International Conference, Smolenice Castle, Slovak Republic : 2-6 October 2006 / / editors, J. Kliman, M.G. Itkis, Š. Gmuca |
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Pubbl/distr/stampa |
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Singapore ; ; Hackensack, NJ, : World Scientific, c2008 |
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ISBN |
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1-282-44231-7 |
9786612442315 |
981-283-753-1 |
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Descrizione fisica |
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1 online resource (377 p.) |
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Altri autori (Persone) |
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KlimanJan |
ItkisM. G |
GmucaS̆ (Stefan) |
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Disciplina |
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Soggetti |
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Nuclear fission |
Nuclear reactions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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DANF 2006 Conference Committee; Preface; CONTENTS; FISSION DYNAMICS; FUSION·FISSION; SUPERHEA VY ELEMENTS; FRAGMENTATION; EXOTIC MODES; STRUCTURE OF FISSION FRAGMENTS AND NEURTON RICH NUCLEI; DEVELOPMENTS IN EXPERIMENTAL |
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TECHNIQUES; List of participants; Author index |
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Sommario/riassunto |
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This proceedings volume is sixth in the series of international conferences covering the fission, quasi-fission, fusion-fission phenomena and synthesis of superheavy nuclei, mainly at low or near barrier energies. Both experimental and theoretical issues are covered. The topics are discussed by a group of participants, and an overview of the current activities in the field is given. |
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3. |
Record Nr. |
UNINA9910811243903321 |
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Titolo |
GPCR molecular pharmacology and drug targeting : shifting paradigms and new directions / / edited by Annette Gilchrist |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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9786612685996 |
9781118035177 |
1118035178 |
9781282685994 |
1282685996 |
9780470627327 |
0470627328 |
9780470627310 |
047062731X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (544 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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G proteins |
Drug targeting |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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GPCR MOLECULAR PHARMACOLOGY AND DRUG TARGETING: SHIFTING PARADIGMS AND NEW DIRECTIONS; CONTENTS; PREFACE; CONTRIBUTORS; CHAPTER 1: The Evolution of Receptors: From On-Off Switches to Microprocessors; CHAPTER 2: The Evolving Pharmacology of |
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GPCRs; CHAPTER 3: The Emergence of Allosteric Modulators for G Protein - Coupled Receptors; CHAPTER 4: Receptor-Mediated G Protein Activation: How, How Many, and Where?; CHAPTER 5: Molecular Pharmacology of Frizzleds-with Implications for Possible Therapy |
CHAPTER 6: Secretin Receptor Dimerization: A Possible Functionally Important Paradigm for Family B G Protein-Coupled ReceptorsCHAPTER 7: Past and Future Strategies for GPCR Deorphanization; CHAPTER 8: High-Throughput GPCR Screening Technologies and the Emerging Importance of the Cell Phenotype; CHAPTER 9: Are "Traditional" Biochemical Techniques Out of Fashion in the New Era of GPCR Pharmacology?; CHAPTER 10: Fluorescence and Resonance Energy Transfer Shine New Light on GPCR Function; CHAPTER 11: Integration of Label-Free Detection Methods in GPCR Drug Discovery |
CHAPTER 12: Screening for Allosteric Modulators of G Protein-Coupled ReceptorsCHAPTER 13: Ultra-High-Throughput Screening Assays for GPCRs; CHAPTER 14: New Techniques to Express and Crystallize G Protein-Coupled Receptors; CHAPTER 15: Structure and Modeling of GPCRs: Implications for Drug Discovery; CHAPTER 16: X-Ray Structure Developments for GPCR Drug Targets; CHAPTER 17: Pharmacological Chaperones: Potential for the Treatment of Hereditary Diseases Caused by Mutations in G Protein-Coupled Receptors; INDEX |
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Sommario/riassunto |
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G protein-coupled receptors (GPCRs) are a large protein family of transmembrane receptors vital in dictating cellular responses. GPCRs are involved in many diseases, but are also the target of around half of all modern medicinal drugs. Shifting Paradigms in G Protein Coupled Receptors takes a look at the way GPCRs are examined today, how they react, how their mutations lead to disease, and the many ways in which they can be screened for compounds that modulate them. Chemists, pharmacologists, and biologists will find essential information in this comprehensive reference. |
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