| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910783110503321 |
|
|
Autore |
Hart Jeffrey A. |
|
|
Titolo |
Television, technology, and competition : HDTV and digital TV in the United States, Western Europe, and Japan / / by Jeffrey A. Hart [[electronic resource]] |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cambridge : , : Cambridge University Press, , 2004 |
|
|
|
|
|
|
|
ISBN |
|
0-511-07369-0 |
1-280-43118-0 |
1-139-14909-1 |
0-511-17053-X |
0-511-07367-4 |
0-511-32661-0 |
0-511-49094-1 |
0-511-07368-2 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xiv, 248 pages) : digital, PDF file(s) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
High definition television - United States |
High definition television - Government policy - United States |
High definition television - Europe |
High definition television - Government policy - Europe |
High definition television - Japan |
High definition television - Government policy - Japan |
Competition, International |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
The institutional setting for advanced TV -- Digital convergence : consumer electronics -- HDTV in Japan -- HDTV in the United States -- HDTV in Europe -- Digital television in the United States -- Digital television in Europe and Japan -- Examples of global standards. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
In the late 1980s and 1990s, the advanced industrial countries considered replacing the existing analogue television infrastructure with a new digital one. A key common feature to the debates over digital TV (DTV) in the United States, Western Europe and Japan was the |
|
|
|
|
|
|
|
|
|
|
|
|
|
eventual victory of the ideas of digitalism (the superiority of everything digital over everything analogue) and of digital convergence (the merging of computing, telecommunications and broadcasting infrastructures made possible by digitalization) in public debates over standards. Jeffrey Hart's book shows how nationalism and regionalism combined with digitalism to produce three different and incompatible DTV standards in the three regions, an outcome which has led to missed opportunities in developing the new technologies. Hart's book contributes to our understanding of relations between business and government, and of competition between the world's great economic powers. |
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910787494203321 |
|
|
Autore |
Barry Jim. |
|
|
Titolo |
Social content marketing for entrepreneurs / / Jim Barry |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[First edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (322 p.) |
|
|
|
|
|
|
Collana |
|
Digital and social media marketing and advertising collection, , 2333-8830 |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Internet advertising |
Online social networks |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging |
|
|
|
|
|
|
|
|
|
|
|
and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
|
|
|
|
|
|
Sommario/riassunto |
|
This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans. |
|
|
|
|
|
|
|
| |