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1. |
Record Nr. |
UNINA9910787354803321 |
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Autore |
Cowles Ernest L. |
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Titolo |
An introduction to survey research / / Ernest L. Cowles and Edward Nelson |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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1-78684-347-1 |
1-60649-819-3 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (216 p.) |
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Collana |
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Quantitative approaches to decision making collection, , 2163-9582 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages 181-191) and index. |
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Nota di contenuto |
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1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index. |
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Sommario/riassunto |
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This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics. |
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2. |
Record Nr. |
UNIORUON00098049 |
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Autore |
DETTMER, Helena |
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Titolo |
Horace : a study in structure / Helena Dettmer |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910957529003321 |
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Autore |
Doganis Rigas |
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Titolo |
The airline business / / Rigas Doganis |
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Pubbl/distr/stampa |
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London ; ; New York, : Routledge, 2006 |
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ISBN |
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9786610247592 |
9781134281015 |
1134281013 |
9781134281022 |
1134281021 |
9781280247590 |
1280247592 |
9780203596807 |
0203596803 |
9780415346142 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (xii, 307 pages) : illustrations |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Airlines |
Airlines - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Rev. ed. of: The airline business in the twenty-first century. 2001. |
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Nota di bibliografia |
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Includes bibliographical references (p. [297]-301) and index. |
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Nota di contenuto |
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Beyond the crisis : trends and challenges -- Towards "open skies" -- Beyond "open skies" -- Alliances : a response to uncertainty or an economic necessity? -- Labour is the key -- The "low-cost" revolution -- E-commerce@airlines.co -- State-owned airlines : a dying breed or a suitable case for treatment? -- Strategies for survival in the 21st century. |
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Sommario/riassunto |
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The airline industry is currently faced with its longest and deepest crisis to date: many airlines are losing hundred of millions of US dollars, several have collapsed entirely and others have been rescued by their governments. This crisis has been precipitated by external shocks such as the attack on the Twin Towers in New York, the invasion of Iraq and the SARS epidemic. In addition, the effect of these events has been exacerbated by dynamic and potentially destabilizing internal developments. Comprehensive and thorough, this revealing book gives a detailed analysis of the c |
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