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Record Nr. |
UNINA9910787321003321 |
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Autore |
Trevisan Enrico |
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Titolo |
The irrational consumer : applying behavioural economics to your business strategy / / Enrico Trevisan |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2016 |
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ISBN |
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1-317-02695-0 |
1-315-55654-5 |
1-317-02694-2 |
1-4724-1345-8 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Consumer behavior |
Economics - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A Gower book"--cover. |
"First published 2013 by Gower Publishing"--t.p. verso. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. The loss of rationality -- 2. A passion for deals -- 3. The sense of possession -- 4. An embarrassment of riches -- 5. Sunk costs and re-emerging costs -- 6. Divide and rule -- 7. Money games -- 8. Ulysses, the sirens and the challenge of self control -- 9. Mind games. |
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