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Record Nr. |
UNINA9910786972903321 |
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Autore |
Mootee Idris <1958-> |
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Titolo |
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
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Pubbl/distr/stampa |
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Hoboken, NJ, : Wiley, c2013 |
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Hoboken, New Jersey : , : Wiley, , 2013 |
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ISBN |
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1-118-65982-1 |
1-118-65996-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (x, 246 pages) : illustrations (some color) |
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Collana |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
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Sommario/riassunto |
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Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
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