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Record Nr. |
UNINA9910786739403321 |
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Titolo |
Best practices in marketing with email newsletters [[electronic resource] ] : for marketers and publishers / / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland |
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Pubbl/distr/stampa |
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Portsmouth, R.I., : MarketingSherpa, Inc., 2002 |
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ISBN |
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Descrizione fisica |
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Collana |
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Practical know-how & case studies |
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Altri autori (Persone) |
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YudkinMarcia |
GutzmanAlexis D |
HollandAnne |
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Soggetti |
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Internet marketing |
Electronic mail systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. |
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