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1. |
Record Nr. |
UNINA9910418039103321 |
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Autore |
Derail Agnès |
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Titolo |
L’Imaginaire-Melville : A French Point of View / / Viola Sachs |
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Pubbl/distr/stampa |
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Saint-Denis, : Presses universitaires de Vincennes, 2020 |
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ISBN |
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Descrizione fisica |
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1 online resource (110 p.) |
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Altri autori (Persone) |
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Dove-RuméJanine |
ImbertMichel |
MarçaisDominique |
SachsViola |
VatanpourSina |
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Soggetti |
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Symbolism in literature |
National characteristics, American, in literature |
Myth in literature |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Cet ouvrage explore le labyrinthe de Melville dont l’écriture est parcourue par une interrogation sur les origines religieuses et politiques du mythe de l’Amérique. L’ordre linéaire des signifiants, la logique causale et la langue même du texte de surface s’évanouissent pour faire place à un autre mode d’organisation dans lequel tout signe devient potentiellement un symbole polysémique. Le texte de surface en masque un autre où les signes et les symboles tissent des réseaux multiples de correspondance et dont l’expression se veut non-verbale. Les corps et les éléments de l’univers physique, les jeux de ténèbres et de lumière, la dynamique des couleurs et des formes recèlent la langue fluide du Nouveau Monde en devenir. Viola Sachs, director of the Laboratoire de Recherche sur l’imaginaire américain of the Université de Paris VIII, introduces a provocative collection of articles which show that the Melvillean surface English text with its geographic, historical and cultural references, its realistic details and alphabetic letters conceals another one woven out of associations, analogies and |
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correspondences between all sorts of images and signs. The hidden text questions American identity, its mythic religious and political origins. This goes together with the disarticulation of the English language of the surface text and the elaboration of a nonverbal language. The dynamic flux of its signs expresses the process of becoming of a New World. |
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2. |
Record Nr. |
UNINA9910786721103321 |
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Autore |
Gill Leslie E. |
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Titolo |
Advertising and psychology / / Leslie E. Gill |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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1-136-66377-0 |
0-203-58356-6 |
1-136-66370-3 |
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Descrizione fisica |
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1 online resource (193 p.) |
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Collana |
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Routledge Library Editions : Advertising |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1954 by Hutchinson's University Library. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
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Sommario/riassunto |
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: |
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attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc |
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