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Record Nr. |
UNINA9910786686603321 |
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Autore |
Walters Suzanne |
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Titolo |
Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
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Pubbl/distr/stampa |
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Chicago, Illinois : , : Neal-Schuman, , 2013 |
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©2013 |
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ISBN |
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1-55570-867-6 |
1-55570-766-1 |
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Descrizione fisica |
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1 online resource (218 p.) |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
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Sommario/riassunto |
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Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. |
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