| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910786534603321 |
|
|
Autore |
Smith Malissa |
|
|
Titolo |
A history of women's boxing / / Malissa Smith |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield, , 2014 |
|
©2014 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (347 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Women boxers |
Boxing - History |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; Acknowledgments; Acronyms and Abbreviations; Introduction; 1 She-Devils and Amazonian Tigresses; 2 Victorian Ladies Boxing; 3 Boxing, Women, and the Mores of Change; 4 Encountering the Modern: Flappers, Mae West, and the War Years; 5 Boxing in the Age of the "Mighty Atom"; 6 Burning Bras, Taking on the "Sheriff," and Winning the Right to Fight; 7 A Ring of Their Own; 8 These Ladies Love the Ring; 9 Christy Martin and the Pinking of the Velvet Ropes; 10 Women's Boxing and the Fame Game; 11 The Amateurs; Conclusion; Notes; Selected Bibliography; Index; About the Author |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
A History of Women's Boxing traces the history of the sport back to the 1700s, through the 2012 Olympic Games when women were first allowed to box, and up to the present. Rich in detail and exhaustively researched, this book illuminates the struggles, obstacles, and successes of the women who fought-and continue to fight-in the ring and out to gain respect in a sport traditionally considered for men alone. Inside-the-ring action is brought to life through photographs, newspaper clippings, and anecdotes, as are the stories of the women who p |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9911019176703321 |
|
|
Autore |
Taylor Jim <1964-> |
|
|
Titolo |
Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hoboken, N.J., : Wiley, 2007 |
|
|
|
|
|
|
|
ISBN |
|
9786610855995 |
9780470687413 |
047068741X |
9781119209232 |
1119209234 |
9781280855993 |
1280855991 |
9780470511879 |
0470511877 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (306 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Communication in marketing |
Brand name products |
Branding (Marketing) |
Advertising |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to |
|
|
|
|
|
|
|
|
|
|
the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical 'road map' for marketers to select which types are best for their brand to compete. O |
|
|
|
|
|
| |