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Record Nr. |
UNINA9910786396103321 |
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Autore |
Williams L. Susan |
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Titolo |
Women at work : tupperware, passion parties, and beyond / / L. Susan Williams, Michelle Bemiller |
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Pubbl/distr/stampa |
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Boulder, Colorado : , : Lynne Rienner Publishers, , 2011 |
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©2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (287 p.) |
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Disciplina |
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Soggetti |
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Home parties (Marketing) |
Women sales personnel |
Direct selling |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Book Title""; ""Table of Contents""; ""List of Tables and Figures""; ""List of Case Studies""; ""Acknowledgments""; ""1-The Gendering of Parties and Markets""; ""How It All Began""; ""Our Gendered Eyes""; ""Gendering the Party Plan Economy""; ""Marketplaces of Interaction""; ""The Party Plan Economy""; ""What to Expect""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Notes""; ""2-Staging the Study of Parties and Markets""; ""Markets""; ""Gender Scholarship""; ""Across Time and Space: Our Mothers� Parties""; ""From the Field"" |
""Beyond the Party""""Notes""; ""3-How the Party Plan Economy Mutes Women�s Work""; ""Now You See It, Now You Don�t: The Invisibility of Women�s Work""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""4-How Marketplaces of Interaction Modify the Party Plan Economy""; ""Avon China""; ""Beyond Products""; ""Beyond Parties""; ""Beyond Boundaries""; ""Gender Dealings: Moving Between Public and Private Spaces""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""5-When Consumption, Markets, and Movements Meet""; ""Consumption, Markets, and Movements"" |
""The Political Is Personal""""The Political Is Personal: When Personal Ideology and Markets Collide""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""6-When the Party Reaches Beyond Products""; ""The Promise |
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of Parties, the Gender of Markets""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""7-Taking Back, Talking Back""; ""Gender as Practice""; ""Gender as Identity Politics""; ""Doing Gender: Taking Back, Talking Back""; ""Not Just Words""; ""Notes""; ""References""; ""The Contributors""; ""Index""; ""About the Book"" |
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Sommario/riassunto |
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Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multilevel marketing programs, their book challenges the way we see women's participation in the party plan economy. |
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