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Record Nr. |
UNINA9910786334103321 |
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Autore |
Nicholls Daniel |
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Titolo |
Foreign direct investment : smart approaches to differentiation and engagement / / Daniel Nicholls |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2016 |
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ISBN |
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1-4094-7138-1 |
1-317-13408-7 |
1-315-58275-9 |
1-317-13407-9 |
1-283-70565-6 |
1-4094-2358-1 |
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Descrizione fisica |
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1 online resource (127 p.) |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A Gower book"--cover. |
"First published 2012 by Gower Publishing"--t.p. verso. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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FDI in a downturn: trends and lessons learned -- Place brands: "guarantors" of investment -- Protectionism and neo-imperialism -- The investor perspective -- Politics and public diplomacy -- Where next for FDI? |
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Sommario/riassunto |
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As the world continues to recover from one of the most dramatic financial crises in a generation, expanding corporations are increasingly, yet cautiously, seeking out international investment opportunities. At the heart of this fragile investment recovery lie trust and confidence. With an unprecedented number of investment promotion agencies and economic development organisations now competing for the attention and business of a more cautious and discerning investor audience, smart approaches to strategic differentiation, communication, engagement and investment services are becoming increasin |
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