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Record Nr. |
UNINA9910786232203321 |
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Autore |
Govoni Norman A. P |
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Titolo |
Dictionary of marketing communications [[electronic resource] /] / Norman A. Govoni |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2004 |
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ISBN |
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1-4833-9189-2 |
1-4522-6295-0 |
0-7619-2770-0 |
1-322-41794-6 |
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Descrizione fisica |
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1 online resource (v, 249 p.) |
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Disciplina |
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Soggetti |
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Marketing |
Communication in marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 245-247). |
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Nota di contenuto |
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Cover Page; Title; Copyright; Contents; Dedication; Preface; Entries A Through Z; Resources; About the Author |
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Sommario/riassunto |
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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession. |
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