1.

Record Nr.

UNINA9910786014903321

Autore

Saratovsky Kari Dunn <1979->

Titolo

Cause for change [[electronic resource] ] : the why and how of nonprofit millennial engagement / / Kari Dunn Saratovsky, Derrick Feldman ; foreword by Jean Case

Pubbl/distr/stampa

San Francisco, : Jossey-Bass, a Wiley imprint, 2013

ISBN

1-299-19011-1

1-118-42031-4

Edizione

[1st ed.]

Descrizione fisica

1 online resource (240 p.)

Altri autori (Persone)

FeldmanDerrick <1978->

Disciplina

658.3/01

Soggetti

Generation Y - Employment

Youth - Employment

Nonprofit organizations

Intergenerational communication

Personnel management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

The importance of the next generation and why they matter to you -- Developing your millennial engagement strategy -- Generation connected -- A call to action -- The power of peer influence -- The millennial donor -- Millennials in the workplace -- Millennials as nonprofit leaders.

Sommario/riassunto

A nonprofit leader's guide for engaging millennial's in all aspects of a nonprofit organization   Written by Millennial about Millennial's, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennia