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Record Nr. |
UNINA9910785974703321 |
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Autore |
Sampson Tony D |
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Titolo |
Virality [[electronic resource] ] : contagion theory in the age of networks / / Tony D. Sampson |
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Pubbl/distr/stampa |
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Minneapolis, : University of Minnesota Press, c2012 |
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ISBN |
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1-4529-4681-7 |
0-8166-8292-5 |
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Descrizione fisica |
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1 online resource (235 p.) : ill |
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Disciplina |
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Soggetti |
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Imitation |
Social interaction |
Crowds |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. 195-221) and index. |
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Nota di contenuto |
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Resuscitating Tarde's diagram in the age of networks -- What spreads? from memes and crowds to the phantom events of desire and belief -- What diagram? toward a political economy of desire and contagion -- From terror contagion to the virality of love -- Tardean hypnosis : capture and escape in the age of contagion. |
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Sommario/riassunto |
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This title presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. Contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. The book argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture. |
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