1.

Record Nr.

UNINA9910785944103321

Autore

Hillis Ken.

Titolo

Google and the culture of search / / Ken Hillis, Michael Petit, and Kylie Jarrett

Pubbl/distr/stampa

New York ; ; London : , : Routledge, , 2013

ISBN

1-136-93306-9

1-283-70839-6

0-203-84626-5

1-136-93307-7

Descrizione fisica

1 online resource (257 p.)

Classificazione

SOC052000

Altri autori (Persone)

JarrettKylie

PetitMichael

Disciplina

025.042/52

Soggetti

Web search engines - Social aspects

Internet searching - Social aspects

Internet users - Psychology

Information technology - Social aspects

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Title; Copyright; CONTENTS; List of Figures; Acknowledgments; Preface; Introduction: Google and the Culture of Search; 1 Welcome to the Googleplex; 2 Google Rules; 3 Universal Libraries and Thinking Machines; 4 Imagining World Brain; 5 The Field of Informational Metaphysics and the Bottom Line; 6 The Library of Google; 7 Savvy Searchers, Faithful Acolytes, "Don't be Evil"; Epilogue: I Search, Therefore I Am; Notes; References; Index

Sommario/riassunto

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search



engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology"--