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Record Nr. |
UNINA9910785828903321 |
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Autore |
Löber Heike |
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Titolo |
Corporate management, corporate social responsibility and customers [[electronic resource] ] : an empirical investigation / / Heike Löber |
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Pubbl/distr/stampa |
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Hamburg, : Diplomica Verlag, 2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (162 p.) |
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Disciplina |
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Soggetti |
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Social responsibility of business |
Corporations |
Consumer behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Corporate Management,Corporate Social Responsibility and Customers: An Empirical Investigation; Table of Contents; List of Tables; List of Figures; List of Abbreviation; 1. Introduction; 2. Conceptual Framework; 2.1. Corporate Social Responsibility (CSR); 2.1.1. Definition of CSR; 2.1.2. CSR in America and Germany - A Comparison; 2.1.3. CSR-related Activities; 2.1.3.1. Cause-related Marketing; 2.1.3.2. Employee Volunteering; 2.1.3.3. Corporate Philanthropy; 2.1.4. Review of the Literature; 2.1.4.1. CSR and Customer Outcomes; 2.1.4.2. Effectiveness of Different CSR Activities in Comparison |
2.1.5. Theoretical Framework2.1.5.1. Social Identity Theory; 2.1.5.2. Attribution Theory; 2.1.5.3. Moral Behavior and Behavioral Decision Theory; 2.2. Customer Integration; 2.2.1. The Concept of Customer Integration; 2.2.2. Customer Integration in CSR; 2.2.3. Review of the Literature - Customer Integration; 2.2.4. Theoretical Framework; 2.2.4.1. Means-end Theory; 2.2.4.2. Empowerment Strategy; 3. Development of Hypotheses; 3.1. Absolute Effects of CSR-related Activities; 3.2. Relative Effects of CSR-related Activities; 3.3. Effects of CSR-related Activities with Customer Integration |
4. Empirical Investigation4.1. Theoretical Foundations of the Empirical Investigation; 4.1.1. Definition and Conception of the Experiment; 4.1.2. Quality Criteria of the Experiment; 4.1.3. Analysis of the Experiment using the Analysis of Variance; 4.2. Data Ascertainment and |
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Experimental Design; 4.2.1. Data Ascertainment; 4.2.2. Experimental Design; 4.3. Data Evaluation; 4.3.1. Descriptive Evaluation of the Sample; 4.3.2. Operationlization and Quality Evaluation of the Constructs; 4.3.2.1. Operationalization and Quality Evaluation of the Independent Variables |
4.3.2.2. Operationalization and Quality Evaluation of the Dependent Variables4.3.3. Evaluation of the Hypotheses; 5. Summary, Limitations, Suggestions for Future Research, andImplications; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Bibliography; Author's Profile |
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Sommario/riassunto |
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Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical |
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