1.

Record Nr.

UNINA9910785808503321

Autore

Hansen Michael W (Michael Wendelboe)

Titolo

Strategies in emerging markets [[electronic resource] ] : a case book on Danish multinational corporations in China and India / / by Michael W. Hansen ... [et al.]

Pubbl/distr/stampa

Copenhagen, : Copenhagen Business School Press, 2010

ISBN

87-630-9943-8

Edizione

[1st ed.]

Descrizione fisica

1 online resource (186 p.)

Altri autori (Persone)

HansenMichael W

Soggetti

Corporations, Danish - China

Corporations, Danish - India

International business enterprises - Denmark

Denmark Foreign economic relations China Case studies

Denmark Foreign economic relations India Case studies

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

""How the cases illustrate challenges and opportunities in emerging markets""""Conclusion""; ""Chapter 2 Carlsberg A/S � Probably the best beer company in western China""; ""Introducing Carlsberg A/S""; ""Organization""; ""Towards an emerging market strategy""; ""Carlsberg in Russia""; ""Carlsberg in China""; ""Exhibits for Carlsberg A/S case""; ""Exhibit 1 � Carlsberg A/S key figures""; ""Exhibit 2 � The global beer industry, 2007""; ""Exhibit 3 � Carlsberg A/S global markets, 2007""; ""Exhibit 4 � Carlsberg�s competitors""; ""Exhibit 5 � Carlsberg A/S regional strategies""

""Chapter 3 ECCO A/S � Producing the Dragon�s footwear""""Introducing ECCO A/S""; ""Products and markets""; ""ECCO�s global value chain � “From Cow to Customer�""; ""ECCO A/S in China""; ""Dealing with the Dragon""; ""Exhibits for ECCO A/S case""; ""Exhibit 1 � ECCO�s key figures""; ""Exhibit 2 � ECCO�s organization""; ""Exhibit 3 � Composition of sales""; ""Exhibit 4 � ECCO�s global value chain""; ""Exhibit 5 � Converting skin and hides into leather""; ""Exhibit 6 � Composition of an ECCO shoe""; ""Exhibit 7 � ECCO�s production output worldwide 2004-2008""


""Exhibit 8 � The ECCO Code of Conduct""""Exhibit 9 � Key figures from ECCO Xiamen""; ""Chapter 4 Casting the global turnaround of FLSmidth � The Indian case""; ""The crises of FLSmidth""; ""FLSmidth: “One source � one partner�""; ""Organization""; ""Products and markets""; ""Financial performance""; ""Competitive strategy""; ""Casting the Indian case""; ""Implementing the Indian strategy""; ""The challenges of moving from routine work to higher value-adding activities""; ""The challenges of integrating with the Danish operations""

""The challenges of recruitment and infrastructure""""Exhibits for FLSmidth A/S case""; ""Exhibit 1 � FLSmidth�s key figures ""; ""Exhibit 2 � Group structure""; ""Exhibit 3 � Organization""; ""Exhibit 4 � Cement and minerals production process""; ""Exhibit 5 � Future product mix expectations""; ""Exhibit 6 � Market share and peer comparison""; ""Exhibit 7 � Overview of peer group activities""; ""Exhibit 8 � Geographical breakdown of revenue (2008)""; ""Chapter 5 Bestseller � Facing a new competitive landscape in China""; ""Introducing Bestseller A/S""

""Products and markets""