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Record Nr. |
UNINA9910785782403321 |
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Autore |
Koslow Lawrence E. |
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Titolo |
Business abroad / / Lawrence E. Koslow |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2011 |
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ISBN |
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1-136-01505-1 |
1-283-58633-9 |
9786613898784 |
1-136-01506-X |
0-08-050047-1 |
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Descrizione fisica |
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1 online resource (458 p.) |
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Disciplina |
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Soggetti |
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International business enterprises - Management |
Strategic alliances (Business) |
Export marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"10 proven methods for building a global business"--Cover. |
First published by Elsevier in 1996. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Are you ready for global expansion? -- pt. 2. Building a global business without leaving home -- pt. 3. Taking your business abroad -- pt. 4. A look toward the future. |
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Sommario/riassunto |
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From something as simple as finding a distributor to as complex as founding an overseas operation. Here's a 'meat and potatoes' guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, 'Business Abroad' shows you how to successfully take your company global and expand and improve your current global activities. You'll find a straightforward plan of action for starting and conducting overseas business. This clear, succinct road map helps you effectively conduct key international business transactions. Mista |
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