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1. |
Record Nr. |
UNINA9910785665403321 |
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Autore |
Cherunilam Francis |
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Titolo |
International marketing [[electronic resource] ] : (text and cases) / / Francis Cherunilam |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2010 |
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ISBN |
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1-282-80445-6 |
9786612804458 |
1-4416-7529-9 |
93-5043-237-4 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (438 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA |
EXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASES |
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Sommario/riassunto |
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The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the |
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Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Com |
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2. |
Record Nr. |
UNINA9910785527603321 |
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Titolo |
Advances in psychology and law [[electronic resource] ] : international contributions / / edited by Santiago Redondo ... [et al.] |
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Pubbl/distr/stampa |
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Berlin ; ; New York, : Walter de Gruyter, 1997 |
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ISBN |
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Descrizione fisica |
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1 online resource (566 p.) |
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Collana |
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Publications of the European Association of Psychology and Law |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Law - Psychological aspects |
Criminal psychology |
Victims of crimes |
Witnesses - Psychology |
Correctional psychology |
Forensic psychology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers of the Fourth European Conference of Psychology and Law, held in Barcelona, Apr. 1994. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Law and psychology in different countries -- pt. 2. Victimology -- pt. 3. Witnesses and expert testimony -- pt. 4. Juries and tribunals -- pt. 5. Child development and delinquency -- pt. 6. Psychological factors related to crime -- pt. 7. Drug addiction interventions -- pt. 8. Correctional treatment and prison initiatives -- pt. 9. Correctional evaluation. |
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