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1. |
Record Nr. |
UNINA9910785408903321 |
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Titolo |
The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
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Pubbl/distr/stampa |
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[Copenhagen], : Copenhagen Business School Press, 2008 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (198 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Wine industry |
Wine - Marketing |
Wine and wine making |
Viticulture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion"" |
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" |
""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; |
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""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" |
""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
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2. |
Record Nr. |
UNINA9910299857803321 |
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Autore |
van Bommel Wout |
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Titolo |
Road Lighting : Fundamentals, Technology and Application / / by Wout van Bommel |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (343 p.) |
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Disciplina |
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Soggetti |
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Civil engineering |
Lasers |
Photonics |
Energy consumption |
Microwaves |
Optical engineering |
Renewable energy resources |
Civil Engineering |
Optics, Lasers, Photonics, Optical Devices |
Energy Efficiency |
Microwaves, RF and Optical Engineering |
Renewable and Green Energy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Part I: Road Lighting -- Purpose and Benefits of Road Lighting -- Basic Lighting Quantities -- Visual Performance for Motorists -- Visual Comfort for Motorists -- Visual Performance, Comfort and Pleasantness for Pedestrians, Cyclists and Residents -- Mesopic Vision -- Age Effects -- Lighting Quality Parameters -- Standards and Recommendations -- Equipment: Lamps and Gear -- Equipment: Luminaires -- Equipment: Road Surfaces -- Design Aspects -- Calculations and Measurements -- Part II: Light Pollution -- Purpose of Light-Pollution Restriction -- Light-Pollution Parameters -- Standards and Recommendations -- Equipment and Design Aspects -- Part III: Tunnel Lighting -- Purpose and Benefits of Tunnel Lighting -- Visual Performance and Sense of Confidence -- Standards and Recommendations -- Equipment and Design Aspects -- Appendix A: Illuminance Formulas -- Appendix B: Visibility Formulas -- Appendix C: Calculations of Qo from R-tables. |
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Sommario/riassunto |
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This book outlines the underlying principles on which modern road lighting is based, and provides the reader with knowledge of how these principles should be applied in practice. It offers a completely fresh approach to the subject, reflecting how the technology of road lighting has progressed to keep up with the changes in lamp technology, especially in solid state light sources, and the increasing awareness of energy use and environmental issues. The book is divided into three parts. Part One describes lighting of open roads, with chapters discussing visual performance and comfort (including the effects of mesopic vision and age), and international standards and recommendations for road lighting. Lighting equipment is introduced; specifically lamps and luminaires in terms of their practical properties and features, but also the road surface and its characteristics. A chapter on Lighting Design makes the link between theory and practice, providing the reader with the knowledge needed for effective lighting design, including aspects relating to sustainability. The final chapter of Part One deals with lighting calculation conventions and measurements. Part Two is devoted to light pollution. The negative consequences of light pollution are described and tactics to restrict light pollution explained. Lighting criteria are defined that can be used by the lighting designer to guarantee installations stay within acceptable limits. International standards and recommendations on the restriction of light pollution are discussed. Part Three is devoted to tunnel lighting, with chapters discussing visual performance in tunnel environments, lighting criteria, standards and recommendations, and concluding with a chapter on tunnel lighting equipment and design. This book is a valuable resource for road lighting designers and engineers, students of lighting design and engineering, town planners, traffic engineers, environmental specialists, and lamp and luminaire developers and manufacturers. |
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