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Record Nr. |
UNINA9910785388003321 |
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Autore |
Schorsch Martin |
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Titolo |
Market entry strategies for Russia [[electronic resource] ] : a comprehensive survey based on expert interviews / / Martin Schorsch |
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Pubbl/distr/stampa |
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Hamburg, : Diplom.de, 2009 |
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ISBN |
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Descrizione fisica |
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1 online resource (101 p.) |
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Disciplina |
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Soggetti |
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Export marketing - Russia |
Industries - Russia |
Industrial organization - Russia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil |
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Sommario/riassunto |
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In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies. |
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