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1. |
Record Nr. |
UNINA9910785317903321 |
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Autore |
Black Jeremy <1955-, > |
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Titolo |
Warfare in the western world, 1882-1975 / / Jeremy Black |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2014 |
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ISBN |
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1-317-48973-X |
1-317-48974-8 |
1-315-71070-6 |
1-283-59190-1 |
9786612921339 |
9786613904355 |
1-84465-332-3 |
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Descrizione fisica |
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1 online resource (xii, 243 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Military history, Modern - 19th century |
Military history, Modern - 20th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2002 by Equinox, an imprint of Acumen. |
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Nota di bibliografia |
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Includes bibliographical references (p. 239-240) and index. |
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Nota di contenuto |
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Cover; Half Title; Title; Copyright; Dedication; Contents; Preface; Introduction; 1 From Egypt to Ethiopia: Western Expansionism, 1882-1936; 2 The West, 1882-1913; 3 World War One, 1914-18; 4 The Inter-war Years; 5 World War Two; 6 Naval Power and Warfare; 7 Air Power and Warfare; 8 The Retreat from Empire: Singapore to Mozambique, 1942-75; 9 Military Power in the West, 1946-1975; 10 Social and Political Contexts; 11 Conclusions; Notes; Selected Further Reading; Index |
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Sommario/riassunto |
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In this companion volume to Western Warfare, 1775–1882, Jeremy Black takes his analysis of modern warfare into the twentieth century. As before, a distinctive feature of the author's approach is the coverage of both land and naval warfare as well as conflict within the West and between Western and non-Western powers. Beginning with the British conquest of Egypt in 1882, the book goes on to examine the Spanish–American War of 1898, the Boer War and the Balkan conflicts leading to world war in 1914. A revisionist account of the First World War is |
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followed by a discussion of Western expansionism in the period to 1936. Chapters on the interwar years and the Second World War lead on to a discussion of the retreat from empire and the advent of Cold War. The narrative closes with the end of the Vietnam War in 1975 and a discussion of the limitations of Western military technique, doctrine and technology. Throughout, the themes of military change and modernization are brought into sharp focus and the revolutionary characteristics of the machination of war in this period are questioned. Jeremy Black offers a new and challenging interpretation of modern warfare that will be required reading not only for students of military history but for all those interested in the impact of war in the making of the modern world. |
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2. |
Record Nr. |
UNINA9910788169203321 |
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Autore |
Ebster Claus. |
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Titolo |
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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1-78539-576-9 |
1-63157-113-3 |
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Edizione |
[Second edition.] |
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Descrizione fisica |
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1 online resource (234 p.) |
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Collana |
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Consumer behavior collection, , 2163-937X |
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Disciplina |
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Soggetti |
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Stores, Retail - Design and construction |
Display of merchandise |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (pages 203-214) and index. |
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Nota di contenuto |
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Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: |
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seven recipes -- Notes -- References -- Illustration credits -- Index. |
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Sommario/riassunto |
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The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming. |
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3. |
Record Nr. |
UNIORUON00287386 |
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Autore |
GAVLOVIC, Hugolin |
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Titolo |
Naucenia o dobrych mravoch / Hugolin Gavlovic |
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Pubbl/distr/stampa |
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Bratislava, : Tatran, 1987 |
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Descrizione fisica |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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