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Record Nr. |
UNINA9910785073503321 |
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Autore |
Rowley J. E |
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Titolo |
Information marketing [[electronic resource] /] / Jennifer Rowley |
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Pubbl/distr/stampa |
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Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
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ISBN |
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1-315-58852-8 |
1-317-11677-1 |
1-317-11676-3 |
1-281-09737-3 |
9786611097370 |
0-7546-8154-8 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (245 p.) |
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Disciplina |
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Soggetti |
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Information services - Marketing |
Information services industry |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
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Sommario/riassunto |
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In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce |
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