Business process management journal . Volume 13, Number 6 Mobile customer relationship management [[electronic resource]]

• Record Nr.: UNINA9910784853803321
• Pubbl/distr/stampa: [Bradford, England], : Emerald, 2007
• ISBN: 1-281-14343-X; 9786611143435; 1-84663-717-1
• Descrizione fisica: 1 online resource (128 p.)
• Collana: Business Process Management Journal - Volume 13, Issue 6
• Disciplina: 650.05
• Soggetti: Industrial management; Reengineering (Management); Total quality management
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence
• Sommario/riassunto: This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.