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Record Nr. |
UNINA9910784843903321 |
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Autore |
Holmes Andrew <1965-> |
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Titolo |
Commoditization and the strategic response [[electronic resource] /] / by Andrew Holmes |
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Pubbl/distr/stampa |
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Hants, England ; ; Burlington, VT, : Ashgate Pub., c2008 |
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ISBN |
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1-315-57286-9 |
1-317-16375-3 |
1-317-16374-5 |
1-281-20794-2 |
9786611207946 |
0-7546-8125-4 |
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Descrizione fisica |
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1 online resource (245 p.) |
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Disciplina |
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Soggetti |
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Commercial products |
Consumption (Economics) |
Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; List of Figures; List of Tables; Acknowledgements; Using This Book; Preface; Chapter 1 Commoditization - Coming to a Company Near You; PART I: FOUNDATIONS: THE THREE WAVES OF COMMODITIZATION; PART II: IMPACT; PART III: RESPONSE; PART IV: THE FUTURE OF COMMODITIZATION; Index |
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Sommario/riassunto |
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In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into |
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