1.

Record Nr.

UNINA9910784819003321

Autore

Razeghi Andrew <1970->

Titolo

The riddle [[electronic resource] ] : where ideas come from and how to have better ones / / Andrew Razeghi

Pubbl/distr/stampa

San Francisco, : Jossey-Bass, c2008

ISBN

1-281-22186-4

9786611221867

0-470-22912-8

Edizione

[1st ed.]

Descrizione fisica

1 online resource (257 p.)

Disciplina

153.3/5

Soggetti

Creative ability

Creative ability in business

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 229) and index.

Nota di contenuto

The innovation intent -- The gods must be crazy (or is it just me?) -- The eureka moment -- It came to me in a dream -- In the mood for innovation -- Endlessly intriguing : curiosity -- Painfully obvious : constraints -- Distantly related : connections -- Diametrically opposed : conventions -- Suddenly brilliant : codes.

Sommario/riassunto

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ""Where will the next big idea come from?"" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or ""a-ha! moments."" In this fascinating book, Andrew Razeghi examines th