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Record Nr. |
UNINA9910784819003321 |
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Autore |
Razeghi Andrew <1970-> |
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Titolo |
The riddle [[electronic resource] ] : where ideas come from and how to have better ones / / Andrew Razeghi |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, c2008 |
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ISBN |
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1-281-22186-4 |
9786611221867 |
0-470-22912-8 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (257 p.) |
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Disciplina |
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Soggetti |
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Creative ability |
Creative ability in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 229) and index. |
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Nota di contenuto |
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The innovation intent -- The gods must be crazy (or is it just me?) -- The eureka moment -- It came to me in a dream -- In the mood for innovation -- Endlessly intriguing : curiosity -- Painfully obvious : constraints -- Distantly related : connections -- Diametrically opposed : conventions -- Suddenly brilliant : codes. |
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Sommario/riassunto |
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While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ""Where will the next big idea come from?"" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or ""a-ha! moments."" In this fascinating book, Andrew Razeghi examines th |
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