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Record Nr. |
UNINA9910784616103321 |
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Autore |
Denning Stephen |
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Titolo |
The springboard : how storytelling ignites action in knowledge-era organizations / / Stephen Denning |
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Pubbl/distr/stampa |
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Oxon [England] : , : Routledge, an imprint of Taylor & Francis, , 2011 |
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ISBN |
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1-136-01353-9 |
1-283-58558-8 |
9786613898036 |
0-08-051756-0 |
1-136-01354-7 |
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Descrizione fisica |
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1 online resource (247 p.) |
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Collana |
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Disciplina |
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658.4/52 |
658.4038 |
658.452 |
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Soggetti |
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Communication in organizations |
Storytelling |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published by Butterworth-Heinemann in 2001. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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pt. 1. Practice -- pt. 2. Understanding -- pt. 3. Catalysis. |
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Sommario/riassunto |
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive |
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