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Record Nr. |
UNINA9910784613903321 |
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Autore |
Cohen Ben (Ben R.) |
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Titolo |
Values-driven business [[electronic resource] ] : how to change the world, make money, and have fun / / Ben Cohen, Mal Warwick |
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Pubbl/distr/stampa |
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San Francisco, CA, : Berrett-Koehler Publishers |
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Berkeley, : Publishers Group West [distributor], c2006 |
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ISBN |
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1-60994-403-8 |
1-282-29940-9 |
9786612299407 |
1-57675-951-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (193 p.) |
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Collana |
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The social venture network series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Social responsibility of business |
Industrial management - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 143-145) and index. |
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Nota di contenuto |
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Contents; Letter from the Editor of the Social Venture Network Series; Acknowledgments; Preface; 1 So, Why Are You in Business?; 2 Are You Ready to Take the Plunge?; 3 First Things First: Your Employees; 4 Turning the Value Chain into a "Values Chain"; 5 Developing a Dialogue with Your Customers; 6 Staking Out Your Place in the Community; 7 Leaving a Lighter Footprint on the Planet; 8 You Really Can Try This at Home!; Resources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About Social Venture Network; About the Authors |
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Sommario/riassunto |
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In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. |
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