| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910784572503321 |
|
|
Autore |
Warren Steve <1945-, > |
|
|
Titolo |
Radio : the book : [for creative, professional programming] / / Steve Warren |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Amsterdam ; ; Boston : , : Focal Press, , 2005 |
|
|
|
|
|
|
|
ISBN |
|
1-136-03513-3 |
1-136-03514-1 |
1-281-01275-0 |
9786611012755 |
0-08-049796-9 |
|
|
|
|
|
|
|
|
Edizione |
[4th ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (241 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; RADIO: The Book; Copyright; CONTENTS; PREFACE; ABOUT THE AUTHOR; 1 THE LISTENERS; IN TOUCH WITH THEM; LISTENERS AS A RESOURCE; SO HERE'S WHAT I'M GETTING AT; 2 BASIC RADIO REALITIES; GETTING STARTED; SALES; TECHNOLOGY; RADIO IS A SECONDARY MEDIUM; A FEW RULES AND REGULATIONS; 3 RADIO AS A CAREER; CAN RADIO REALLY BE A CAREER?; Be Flexible; Have a Passion for Radio; Drop-Ins; Career Part-Timers; Radio Schools; College; SO YOU WANT A JOB IN RADIO? SHOW ME WHAT YOU'VE GOT; THE AIR CHECK; Always Have a Current Air Check; The Air Check Should Be a Composite; Don't Overedit |
10 to 15 Seconds of Each SongMake Music Segues Smooth; Short Breaks First; Ideal Length: 7 to 10 Minutes; Commercials/Production on Another Track; THE RÉSUMÉ; One Page; Keep It Current; Neatness Counts; Alternate Contact; Group Similar Items; Avoid Nonindustry References; School and Study; Guarantee Delivery; No Form Letter; Follow-Up; A Secret; A Word to Management and Owners; NEGOTIATING; Nonpersonality Stations; Personality Stations; Personal Interview; Versatility vs Specialization; Know the Difference; GETTING OUT OF A JOB: NEGOTIATING; BEING AN ON-THE-AIR PROGRAM |
|
|
|
|
|
|
|
|
|
|
|
DIRECTOR |
THE ANNOUNCER: MESSENGER OR MESSIAH4 THE MUSIC AND THE TALK; FORMATS; Music Formats; Nonmusic Formats; FINDING A FORMAT NICHE; CHANGING FORMAT; MUSIC ROTATIONS; Pyramid; Rectangle; ROTATION CYCLES; Segment of Time Cycles; MUSIC TEMPO; THE GREAT MUSIC SHIFT; DAYPARTS AND DAYPARTING; VIRTUAL PROGRAMMING; ABOUT COMMERCIALS; PUBLIC SERVICE ANNOUNCEMENTS; 5 RESEARCH; MARKET AND MUSIC RESEARCH; Read This; Now, Read It Again; RESEARCH CAN GIVE YOU RESULTS ONLY FOR MATERIAL YOU DECIDE TO TEST; HOW TO USE RESEARCH; WHAT ROLE SHOULD RESEARCH PLAY?; WHAT OTHER INTERESTS DO RESEARCH COMPANIES HAVE? |
ALL ABOUT THE RADIO RATINGSCume; Average Quarter Hours (AQH); Time Spent Listening (STL); The Arbitron Portable People Meter (PPM); Other Ratings Data; Summary; Other Ratings History; RATINGS SECRETS AND STRATEGY; HEY LISTENERS! ALL ABOARD!; WHEN THE RATINGS BOOK ARRIVES; Cume; Share; Rating; OTHER THINGS TO WATCH FOR; ABOUT ROLLING AVERAGES; DIARY KEEPING; WORKING WITH A CONSULTANT; 6 BRANDING AND MARKETING; THE STATION IDENTITY; The Fun Radio Station; News and Information Identity; Contest Image; Public Service Image; Negative Identity; Other Identities; STATION RESOURCES |
ADVERTISING: PRINTADVERTISING: TELEVISION; The TV SPOT; The TV Schedule; ADVERTISING: OUTDOOR; ADVERTISING: DIRECT MAIL; ADVERTISING: GUERRILLA; 7 PROMOTIONS; PROMOTIONS DESIGNED AROUND THE LISTENERS; HOW TO PROMOTE A RADIO STATION WITH SOMEONE ELSE'S MONEY; TIME TARGETS; WHAT PAYS THE BILLS?; LINER CARDS; HOW TO PROMOTE A RADIO STATION (WITHOUT MONEY)!; MY FAVORITE PROMOTIONS; 8 THE STATION'S PERSONNEL; MEETINGS; STUDIO MANNERS; TITLES; STATION RESOURCES; TAKE A BREAK; VACATION POLICIES; HEALTH TIPS; 9 OTHER RADIO MEDIA; SYNDICATED PROGRAMMING; SATELLITE RADIO |
THE INTERNET AND INTERNET RADIO |
|
|
|
|
|
|
Sommario/riassunto |
|
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this ""cheat-sheet"" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting |
|
|
|
|
|
|
|
| |