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1. |
Record Nr. |
UNINA9910784572303321 |
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Autore |
McDowell Walter |
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Titolo |
Branding TV : principles and practices / / by Walter McDowell and Alan Batten |
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Pubbl/distr/stampa |
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Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2005 |
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ISBN |
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1-136-03473-0 |
1-136-03474-9 |
1-280-63081-7 |
9786610630813 |
0-08-046043-7 |
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Edizione |
[[2nd ed.].] |
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Descrizione fisica |
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1 online resource (170 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Television broadcasting |
Brand name products |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
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Nota di bibliografia |
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Includes bibliographical references (p. 143) and index. |
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Nota di contenuto |
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Cover; Branding TV: Principles and Practices; Copyright; Contents; Introduction to Second Edition; About the Authors; PART I The Principles of Branding TV; CHAPTER 1 Competition Changes Everything; CHAPTER 2 Branding is Just a Fancy Name for Promotion, Right?; CHAPTER 3 Branding and the Marketing Mix; CHAPTER 4 Why People Like Brands; CHAPTER 5 Sales Promotion as Branding; CHAPTER 6 Say What You Mean, Mean What You Say: The Jargon of Brand Management; CHAPTER 7 TV Brand Equity: Why Brand Equity Is a Good Thing for TV; CHAPTER 8 Learning from Radio; CHAPTER 9 Building TV Brand Equity |
CHAPTER 10 Measuring TV Brand EquityPART II The Practice of Branding TV; CHAPTER 11 Who's in Charge of the Execution?; CHAPTER 12 First, You Need A Plan; CHAPTER 13 What to Brand: Setting Priorities; CHAPTER 14 Using On-Air Media for Branding; CHAPTER 15 Effective Use of Advertising Media; CHAPTER 16 Public Relations and Contests as Branding Tools; CHAPTER 17 The TV Station: WFXX; CHAPTER 18 Dealing with the Digital World; CHAPTER 19 Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20 The Future: Limitless |
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Choice and the Future of TV Branding; APPENDIX A: Recommended Reading |
APPENDIX B: Basic Training: How To Read A Rating BookSubject Index |
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Sommario/riassunto |
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals |
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2. |
Record Nr. |
UNINA9910847080303321 |
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Autore |
Giacobini Mario |
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Titolo |
Genetic Programming : 27th European Conference, EuroGP 2024, Held as Part of EvoStar 2024, Aberystwyth, UK, April 3–5, 2024, Proceedings / / edited by Mario Giacobini, Bing Xue, Luca Manzoni |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (236 pages) |
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Collana |
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Lecture Notes in Computer Science, , 1611-3349 ; ; 14631 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Programming languages (Electronic computers) |
System theory |
Computer networks |
Machine learning |
Natural language processing (Computer science) |
Programming Language |
Complex Systems |
Computer Communication Networks |
Machine Learning |
Natural Language Processing (NLP) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Long Presentations -- Fuzzy Pattern Trees for Classification Problems Using Genetic Programming -- Generational Computation Reduction in Informal Counterexample-Driven Genetic Programming -- Investigating Premature Convergence in Co-optimization of Morphology and Control in Evolved Virtual Soft Robots -- Grammar-based Evolution of Polyominoes -- Naturally Interpretable Control Policies via Graph-based Genetic Programming -- DALex: Lexicase-like Selection via Diverse Aggregation -- Enhancing Large Language Models-based Code Generation by Leveraging Genetic Improvement -- SLIM GSGP: The Non-Bloating Geometric Semantic Genetic Programming -- Improving Generalization of Evolutionary Feature Construction with Minimal Complexity Knee Points in Regression -- Short Presentations -- Look into the Mirror: Evolving Self-Dual Bent Boolean Functions.-An Algorithm Based on Grammatical Evolution for Discovering SHACL Constraints -- A Comprehensive Comparison of Lexicase-Based Selection Methods for Symbolic Regression Problems -- Improvement of Last Level Cache. |
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Sommario/riassunto |
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This book constitutes the refereed proceedings of the 27th European Conference on Genetic Programming, EuroGP 2024, held in Aberystwyth, UK, April 3–5, 2024 and co-located with the EvoStar events, EvoCOP, EvoMUSART, and EvoApplications. The 13 papers (9 selected for long presentation and 4 for short presentation) collected in this book were carefully reviewed and selected from 24 submissions. The wide range of topics in this volume reflects the current state of research in the field. The collection of papers cover topics including developing new variants of GP algorithms, as well as exploring GP applications to the optimization of machine learning methods and the evolution of control policies. |
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