1.

Record Nr.

UNINA9910784502003321

Autore

Mickiewicz Ellen Propper

Titolo

Split signals : television and politics in the Soviet Union / / Ellen Mickiewicz

Pubbl/distr/stampa

New York, New York ; ; Oxford, [England] : , : Oxford University Press, , 1988

©1988

ISBN

0-19-772621-6

1-280-52472-3

0-19-802214-X

9786610524723

0-19-536261-6

Descrizione fisica

1 online resource (299 p.)

Collana

Communication and Society

Disciplina

302.2/345/0947

Soggetti

Television broadcasting of news - Soviet Union

Television broadcasting - Social aspects - Soviet Union

Television and politics - Soviet Union

Soviet Union Politics and government 1985-1991

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Chapter One: Television in the Soviet Media System; The National Networks; VCRs: The Newest Entry; Communications Satellites; Radio in the Soviet Media System; Coordinating the Media Market; The Soviet Understanding of ""Newsworthy""; Chapter Two: Looking Outward: International News and the Changing Soviet Television Scene; The Salience of the West; The Demand for Multiple Points of View: Glasnost in International Issues; Americans on Soviet Television; The New Value of Timeliness; Responsiveness, Glasnost, and the Chernobyl Nuclear Plant Disaster

Moscow Television's Man in WashingtonThe Journalist's Image of the Public: Soviet and American; Sources for Soviet Newspeople in America; Chapter Three: The Worlds of Soviet and American Television News; Countries of the World: The Geography of News; Regions of the World: The Geography of News; The Geography of News and Elapsed Time;



Subjects and Stories: The Content of News; Subjects and Stories: The Weight of Time; The Linkage of Subject and Country; Subjects and Format: Talking Heads and Pictures; Format and Elapsed Time: How Much Time for Talking Heads?

Chapter Four: Dimensions of News and Their SettingThe Responsibility of Countries and Explaining the World; Tinting the News: The Use of Loaded Words; Emotion and Responsibility: The Total Share; Changes in Soviet Leadership Periods; Newsmakers: Who Is Covered on the News?; The Technical Side of the News; The Week on Television: The Context of the Soviet News Weekday Programming; America on Weekday Airtime; Weekend Programming; America on Weekend Airtime; A Selection of Non-News Programs; Let's Go Girls; The Man from Fifth Avenue; From Chicago to Philadelphia; Space Bridge: Moscow-Kabul

The World and Youth/Twelfth FloorChapter Five: Television and the Formation of Public Opinion; Understanding Public Opinion: Television and Model-Fitting; The Hypodermic Effects Model; Mass Publics and the Two-Step Flow Model; Tracking the Television Audience: The Public as Individuals; Gauging Media Effects; Chapter Six: The Impact of Television; Viewing Patterns; The Mixed Impact of Television; Assimilating Messages; Living with Contradictions; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z

Sommario/riassunto

Television has changed drastically in the Soviet Union over the last three decades. In 1960, only five percent of the population had access to TV, but now the viewing population has reached near total saturation.  Today's main source of information in the USSR, television has becomeMikhail Gorbachev's most powerful instrument for paving the way for major reform.     Containing a wealth of interviews with major Soviet and American media figures and fascinating descriptions of Soviet TV shows, Ellen Mickiewicz's wide-ranging, vividly written volume compares over one hundred hours of Soviet and A