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Record Nr. |
UNINA9910784485303321 |
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Autore |
Lerbinger Otto |
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Titolo |
Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger |
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Pubbl/distr/stampa |
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Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 |
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ISBN |
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1-135-59998-X |
1-135-59999-8 |
1-282-32610-4 |
9786612326103 |
1-4106-1726-2 |
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Descrizione fisica |
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1 online resource (496 p.) |
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Collana |
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LEA's communication series |
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Disciplina |
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Soggetti |
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Corporations - Public relations |
Corporations - Political activity |
Social responsibility of business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities |
12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; |
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Sommario/riassunto |
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Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations |
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