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1. |
Record Nr. |
UNINA9910457615603321 |
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Autore |
Khuri-Makdisi Ilham |
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Titolo |
The Eastern Mediterranean and the making of global radicalism, 1860-1914 [[electronic resource] /] / Ilham Khuri-Makdisi |
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Pubbl/distr/stampa |
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Berkeley, : University of California Press, c2010 |
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ISBN |
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1-283-29176-2 |
9786613291769 |
0-520-94546-8 |
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Descrizione fisica |
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1 online resource (293 p.) |
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Collana |
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The California world history library ; ; 13 |
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Disciplina |
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Soggetti |
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Radicalism - Egypt - Cairo - History |
Radicalism - Egypt - Alexandria - History |
Radicalism - Lebanon - Beirut - History |
Electronic books. |
Cairo (Egypt) History |
Alexandria (Egypt) History |
Beirut (Lebanon) History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. The late nineteenth-century World and the Emergence of a Global Radical Culture -- 2. The Nahḍa, the Press, and the Construction and dissemination of a Radical Worldview -- 3. Theater and Radical Politics in Beirut, Cairo, and Alexandria 1860-1914 -- 4. The Construction of Two Radical networks in Beirut and Alexandria -- 5. Workers, labor Unrest, and the formulation and dissemination of Radical leftist ideas -- Conclusion: Deprovincializing the Eastern Mediterranean -- Appendix -- Notes -- Bibliography -- Index |
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Sommario/riassunto |
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In this groundbreaking book, Ilham Khuri-Makdisi establishes the existence of a special radical trajectory spanning four continents and linking Beirut, Cairo, and Alexandria between 1860 and 1914. She shows that socialist and anarchist ideas were regularly discussed, disseminated, and reworked among intellectuals, workers, dramatists, |
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Egyptians, Ottoman Syrians, ethnic Italians, Greeks, and many others in these cities. In situating the Middle East within the context of world history, Khuri-Makdisi challenges nationalist and elite narratives of Mediterranean and Middle Eastern history as well as Eurocentric ideas about global radical movements. The book demonstrates that these radical trajectories played a fundamental role in shaping societies throughout the world and offers a powerful rethinking of Ottoman intellectual and social history. |
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2. |
Record Nr. |
UNINA9910784473003321 |
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Autore |
Jones John Philip |
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Titolo |
When ads work : new proof that advertising triggers sales / / John Philip Jones |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2015 |
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ISBN |
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1-317-45212-7 |
1-317-45211-9 |
1-315-69819-6 |
1-280-91282-0 |
9786610912827 |
0-7656-2171-1 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (232 p.) |
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Disciplina |
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Soggetti |
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Advertising |
Sales promotion |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2007 by M.E. Sharpe. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action |
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-- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. |
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Sommario/riassunto |
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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. |
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