1.

Record Nr.

UNINA9910784347503321

Autore

Tassabehji Rana

Titolo

Applying E-Commerce in Business [[electronic resource]]

Pubbl/distr/stampa

London, : SAGE Publications, 2003

ISBN

1-280-36912-4

9786610369126

1-4129-3359-5

Descrizione fisica

1 online resource (376 p.)

Disciplina

658.054678

658.8/72

658.872

Soggetti

Business

Electronic commerce

Internet advertising

Internet marketing

Marketing & Sales

Commerce

Business & Economics

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

Cover; Contents; Preface; Introduction; Chapter 1 - Introduction to e-commerce; Chapter 2 - The technology; Chapter 3 - Elements of e-commerce: applications; Chapter 4 - Security and e-commerce; Chapter 5 - E-business models; Chapter 6 - From dot com to dot bomb; Chapter 7 - Public policies and legal issues; Chapter 8 - The impact of 'e' on economic and management thinking; Conclusions; Chapter 9 - To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'

Appendix 3: Internet and E-mail Policies and GuidelinesAppendix 4: The Internet and How it Came into Being; Appendix 5: Who Manages the Internet?; Appendix 6: Guidelines for Data Protection

Sommario/riassunto

This book provides an understanding of e-commerce by deconstructing



it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with exa