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1. |
Record Nr. |
UNINA990000711400403321 |
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Autore |
Black, Anderson |
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Titolo |
Storia dell'abbigliamento / Anderson Black, Madge Garland ; a cura di Mila Contini |
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Pubbl/distr/stampa |
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Novara : De Agostini, 1974 |
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Descrizione fisica |
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Altri autori (Persone) |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910784190903321 |
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Autore |
Waldman John |
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Titolo |
Hafted weapons in medieval and Renaissance Europe [[electronic resource] ] : the evolution of European staff weapons between 1200 and 1650 / / by John Waldman |
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Pubbl/distr/stampa |
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ISBN |
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1-280-86815-5 |
9786610868155 |
1-4294-5314-1 |
90-474-0757-1 |
1-4337-0520-6 |
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Descrizione fisica |
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1 online resource (268 p.) |
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Collana |
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History of warfare, , 1385-7827 ; ; v. 31 |
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Disciplina |
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Soggetti |
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Polearms - Europe - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [215]-217) and index. |
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Nota di contenuto |
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List of Illustrations; Foreword by Walter J. Karcheski, Jr.; Acknowledgements; Introduction; Chapter One. General Background and Forerunners; Chapter Two. Halberds; Chapter Three. Extant Examples of Halberds; Chapter Four. Different Styles in Simultaneous Use; Chapter Five. Fastenings, Poles, and Finishing Procedures; Chapter Six. The Use of Halberds; Chapter Seven. Halberds: Details of Rapid Identification; Chapter Eight. Glaives; Chapter Nine. Bills; Chapter Ten. Partizans; Chapter Eleven. The Morgenstern Group; Chapter Twelve. Ahlspiesse; Chapter Thirteen. Axes and Axe Derivatives |
Chapter Fourteen. The Guisarme and the BardicheChapter Fifteen. The Brandistocco, Corseke, and Related Weapons; Chapter Sixteen. Vouge and Couteau de Brèche; Chapter Seventeen. The Military Scythe; Chapter Eighteen. The Jedburgh Staff and Lochaber Axe; Chapter Nineteen. The Doloir; Chapter Twenty. Conservation and Restoration of Polearms; Chapter Twenty-One. The Marketplace; Postscript; List of Marks; Bibliography; Index |
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Sommario/riassunto |
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This archival source document of the Middle Ages and Renaissance describes the development, manufacture and use of European staff weapons and provides new information using existing objects and archival material. Their effect on the modern map of Europe is discussed. |
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3. |
Record Nr. |
UNINA9910165150603321 |
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Autore |
Ismagilova Elvira |
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Titolo |
Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions / / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XVI, 138 p. 8 illus., 3 illus. in color.) |
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Collana |
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SpringerBriefs in Business, , 2191-5490 |
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Disciplina |
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Soggetti |
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Business information services |
Telemarketing |
Internet marketing |
Application software |
Business Information Systems |
Digital Marketing |
Computer and Information Systems Applications |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Chapter 1 Introduction -- Chapter 2 Traditional Word-of-Mouth (WOM) -- Chapter 3 Electronic Word-of-Mouth (eWOM) -- Chapter 4 Engaging in eWOM -- Chapter 5 Persuasiveness of eWOM Communications -- Chapter 6 Impact of eWOM -- Chapter 7 Managing eWOM. Chapter 8 Conclusion. . |
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Sommario/riassunto |
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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e- |
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commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM. |
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