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Record Nr. |
UNINA9910784143703321 |
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Titolo |
Future of intelligent and extelligent health environment [[electronic resource] /] / edited by Renata G. Bushko |
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Pubbl/distr/stampa |
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Amsterdam ; ; Oxford, : IOS Press, c2005 |
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ISBN |
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1-280-50511-7 |
9786610505111 |
1-4237-9729-9 |
1-60750-148-1 |
600-00-0438-9 |
1-60129-128-0 |
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Descrizione fisica |
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1 online resource (352 p.) |
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Collana |
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Studies in health technology and informatics, , 0926-9630 ; ; v. 118 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Medical innovations - Forecasting |
Medical care - Technological innovations - Forecasting |
Medical technology - Forecasting |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Title page; Preface; Acknowledgements; About the Future of Health Technology Institute ""Common Sense in Health""; Elevator to the Future; Human Soul Sculptured by the Suffering; Contents; Goals and Unsolved Problems; Consumers Era - Sociotechnological Environment; Healthons Era - Technology on Our Body, in Our Body and All Around Us; Cyborgs Era - Implants, Merging Humans with Machines and Caring Machines; Hi-Tech Cure and Care Era - Examples: Future of Cancer and Addiction Control; Long Life Era - Extending Human Life-Span and Future of Caring for Elders |
Global Digital Healthcare Era - Enhancing Healthcare with Soft TechnologiesAdaptive and Errorless Era - Adaptive Healthcare Process Management; The Authors; Author Index |
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Sommario/riassunto |
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Human body and the world in which it functions is a changing complex adaptive system. We are able to collect data about it, but the challenge is to infer local dynamics from that data. Intelligent Caring Biomechatronic Creatures and Healthmaticians have a better chance of |
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inferring the dynamics that needs to be understood than human physicians. |
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2. |
Record Nr. |
UNINA9910807779003321 |
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Autore |
Akber Ahmed Al. |
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Titolo |
Smart marketing : how to dramatically grow your revenue / / Ahmed Al Akber |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xiii, 145 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 141-142) and index. |
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Nota di contenuto |
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1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. |
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Sommario/riassunto |
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This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales |
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managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. |
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