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Record Nr. |
UNINA9910783975803321 |
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Autore |
Andrews Tim G. <1968, > |
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Titolo |
The changing face of multinationals in Southeast Asia / / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2003 |
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ISBN |
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1-134-50816-6 |
1-134-50817-4 |
0-429-23065-6 |
0-415-26096-5 |
1-280-06916-3 |
0-203-36158-X |
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Descrizione fisica |
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1 online resource (344 p.) |
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Collana |
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Altri autori (Persone) |
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ChompusriNartnalin <1970-> |
BaldwinBryan J. <1937-> |
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Disciplina |
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Soggetti |
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International business enterprises - Southeast Asia |
Corporations, Foreign - Southeast Asia |
Investments, Foreign - Southeast Asia |
Financial crises - Southeast Asia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [320]-325) and index. |
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Nota di contenuto |
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Book Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; Index |
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Sommario/riassunto |
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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate |
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