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Record Nr. |
UNINA9910783910103321 |
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Titolo |
The marketing challenges within the enlarged single European market [[electronic resource] /] / guest editor Stanley Paliwoda |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2007 |
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ISBN |
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1-280-84738-7 |
9786610847389 |
1-84663-369-9 |
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Descrizione fisica |
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Collana |
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European Journal of Marketing ; ; 41, no. 3/4 |
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Altri autori (Persone) |
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Soggetti |
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Marketing - Europe |
Industrial management - Europe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Sommario/riassunto |
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The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process. |
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