1.

Record Nr.

UNINA9910783885003321

Autore

Connaughton Stacey L. <1971-, >

Titolo

Inviting Latino voters : party messages and Latino party identification / / Stacey L. Connaughton

Pubbl/distr/stampa

New York : , : Routledge, , 2005

ISBN

1-135-87417-4

1-135-87418-2

1-280-30252-6

9786610302529

0-203-32595-8

Descrizione fisica

1 online resource (212 p.)

Collana

Latino communities

Disciplina

324/.089/68073

Soggetti

Hispanic Americans - Politics and government

Political parties - United States

Party affiliation - United States

Voting - United States

United States Politics and government 1989-

United States Ethnic relations Political aspects

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. 181-200) and index.

Nota di contenuto

Cover; Latino Communities Emerging Voices; Latino Communities: Emerging VoicesAntoinette Sedillo-Lopez, General Editor; Title Page; Copyright Page; Table of Contents; Tables and Figures; Acknowledgments; Introduction; Chapter One Organizational Identity, Identification, and Political Parties; Chapter Two The Innovators and the Traditionalists; Chapter Three Invitations for Identification in Latino-Oriented Television Ads; Chapter Four (Party) Identifiers; Chapter Five Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index

Sommario/riassunto

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-



oriented television advertisements and a survey of Latino citizens, this project examines these efforts.