1.

Record Nr.

UNINA9910783791403321

Autore

Kapur Jyotsna

Titolo

Coining for Capital [[electronic resource] ] : Movies, Marketing, and the Transformation of Childhood

Pubbl/distr/stampa

Piscataway, : Rutgers University Press, 2005

ISBN

1-282-13441-8

9786613806994

0-8135-3768-1

Descrizione fisica

1 online resource (212 p.)

Disciplina

305.23/09/04

305.230904

Soggetti

Advertising and children -- United States

Child consumers -- United States

Children -- United States -- Social conditions -- 20th century

Children in motion pictures

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

Introduction: Without Training Wheels: The Ride into Another Century of Capital; Chapter 1: Cradle to Grave: Children's Marketing and the Deconstruction of Childhood; Chapter 2: Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia; Chapter 3: Of Cowboys and Indians Hollywood's Games with History and Childhood; Chapter 4: Obsolescence and Other Playroom Anxieties: Toy Stories over a Century of Capital; Chapter 5: The Children Who Need No Parents; Chapter 6: The Burdens of Time in the Bourgeois Playroom

Chapter 7: Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture Conclusion: All That is Solid Melts into Air; About the Author

Sommario/riassunto

""This book is a welcome addition to the literature on children and the  media, and a most stimulating application of social theory to questions  of the child in contemporary film and consumer culture.""-Ellen Seiter,  author of The Internet Playground: Children's Access, Entertainment and  Mis-Education Since the 1980's, a peculiar paradox has evolved in  American film. Hollywood's children have grown up, and the adults are  



looking and behaving more and more like children. In popular films such  as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is  the children who ar