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Record Nr. |
UNINA9910783517603321 |
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Autore |
Newman Diana S. <1943-> |
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Titolo |
Endowment building [[electronic resource] /] / Diana S. Newman |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2005 |
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ISBN |
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1-280-25516-1 |
9786610255160 |
0-471-72734-2 |
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Descrizione fisica |
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1 online resource (265 p.) |
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Collana |
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AFP fund development series: nonprofit essentials |
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Disciplina |
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Soggetti |
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Charities - Finance |
Deferred giving |
Endowments |
Fund raising |
Nonprofit organizations - Finance |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 229-230) and index. |
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Nota di contenuto |
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Understanding endowment -- Preplanning and assessing readiness for endowment -- Developing the case for support and the endowment action program -- Identifying, cultivating, and soliciting prospective donors -- Managing, investing, and establishing policies -- Caring for donors and the people they trust -- Marketing the endowment -- Measuring success. |
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Sommario/riassunto |
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Essentials of Endowment Building outlines the step-by-step process for developing and implementing an endowment program. In practical, down-to-earth terms, it covers making the case for endowments (involving the board and securing the support of members), raising funds (planned giving and special events), investing the money (asset allocation and spending policies), marketing (preparing a strategic marketing plan), and much more. |
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