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Record Nr. |
UNINA9910783290203321 |
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Titolo |
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2004 |
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ISBN |
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1-280-51450-7 |
9786610514502 |
1-84544-189-3 |
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Descrizione fisica |
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1 online resource (97 p.) |
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Collana |
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Journal of Product & Brand Management. No. 6 ; ; Vol. 13 |
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Altri autori (Persone) |
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EstelaniHooman |
MaxwellSarah |
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Disciplina |
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Soggetti |
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New products - Marketing |
Pricing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
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Sommario/riassunto |
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Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004 |
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