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Record Nr. |
UNINA9910783279603321 |
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Autore |
Boyer Kenneth Karel <1967-> |
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Titolo |
Extending the supply chain [[electronic resource] ] : how cutting-edge companies bridge the critical last mile into customers' homes / / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2004 |
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ISBN |
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1-60119-852-3 |
0-8144-2850-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (272 p.) |
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Altri autori (Persone) |
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FrohlichMarkham T |
HultG. Tomas M |
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Disciplina |
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Soggetti |
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Business logistics |
Grocery trade |
Retail trade |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |
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Sommario/riassunto |
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Don't break the supply chain before you get to the most important link -- the customer. |
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