1.

Record Nr.

UNINA9910783279003321

Autore

Martin Dick <1946->

Titolo

Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin

Pubbl/distr/stampa

New York, : AMACOM, c2005

ISBN

0-8144-2846-0

Descrizione fisica

viii, 294 p

Disciplina

384/.06573

Soggetti

Telecommunication - United States - History

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Title from title screen.

Nota di bibliografia

Includes bibliographical references (p. [273]-286) and index.

Nota di contenuto

Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.