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Record Nr. |
UNINA9910783243703321 |
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Titolo |
Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Römmele |
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Pubbl/distr/stampa |
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London : , : SAGE, , 2002 |
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ISBN |
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0-85702-453-1 |
1-280-36995-7 |
9786610369959 |
1-4129-3264-5 |
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Descrizione fisica |
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1 online resource (xiv, 193 pages) : charts |
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Altri autori (Persone) |
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KlingemannHans-Dieter |
RömmeleAndrea <1967-> |
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Disciplina |
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Soggetti |
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Advertising, Political |
Political campaigns |
Public opinion polls |
Communication in politics |
Advertising campaigns |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns"" |
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international |
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