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Record Nr. |
UNINA9910783100503321 |
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Autore |
Phelps Marshall |
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Titolo |
Burning the ships [[electronic resource] ] : intellectual property and the transformation of Microsoft / / Marshall Phelps, David Kline |
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Pubbl/distr/stampa |
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Hoboken, NJ, : Wiley, c2009 |
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ISBN |
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1-282-13768-9 |
9786612137686 |
0-470-49408-5 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xxii, 186 p. ) : ill |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Computer software - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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About the Authors. Acknowledgments. Introduction. Chapter 1 The Collaboration Imperative. Chapter 2 Like Cortez Burning His Ships. Chapter 3 Money Isn't Money Anymore. Chapter 4 A Very Secret Mission. Chapter 5 Leadership Starts at the Top. Chapter 6 The Road Ahead (with Apologies to Bill Gates). Index. |
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Sommario/riassunto |
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'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officers everywhere. |
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